The Fitness @ KT|BLACK Route 66 Festival Run + Walk kicked off in 2024 as a way for KT|BLACK to give back to the community while celebrating health and to show our Texas pride. Each year, we choose a nonprofit to support, making sure this event isn’t just about the race—it’s about making an impact. Our new logo ties it all together, featuring a winged running shoe inspired by the Cadillac Ranch, a nod to Amarillo’s legendary roadside art and the classic cars that define Route 66 history. With the Texas flag flying behind, it’s a symbol of where we run, what we stand for, and the road ahead. Now in our second year, we’re excited to keep this tradition rolling!